Where Do the Ads Belong? And Other Newsletter Marketing Mysteries

By Jessica Albon
It’s only natural to wonder. Do those hype-y, over-the-top ads actually work? Are publishers who beg, plead, and cajole readers to buy actually making sales? And, is it possible to publish a profitable newsletter without resorting to slimy tactics?
The answer, of course, is yes. (To all three questions, by the way.)
Before I explain how to publish profitably without slimy copy, let’s take a look at the number one question I get about newsletter advertising–where on earth should the promo copy go?
Assuming all copy being equal, if you put your promo at the very top of your newsletter (before any other content, but after the nameplate), you’ll make the most sales. You’ll also get the most unsubscribers and complaints.
If you put your promo in the middle, you’ll make fewer sales and have fewer unsubscribers.
And if you put your ad at the very end, prepare to make very few sales. But, hey, no one will complain.
As you can see from NIF, I usually put the ad in the middle. It strikes me as a good balance–it’s visible, and you can always skip it if you’re not interested.
When might you put it elsewhere? If you only have one piece per newsletter, and that piece is really short (say, you send out a regular quote or paragraph of coaching), putting your ad at the bottom makes sense–it’s after the great content, but still pretty visible.
If you’re launching a new product or service or trying to prove to your boss or client that a newsletter can deliver the sales, the top might make the most sense. It’s all about priorities.
Once you’ve determined the right placement for your newsletter, you’ve got to actually write the darn thing. And that, like most newsletter tasks, is easier said than done.
There is a straightforward way to do it, though. And that’s this: simply describe the experience your reader can expect to have. Render it with as many details as possible, covering the basic who, what, where, when, and how.
If you do a great job with your description, you’ll probably find it’s too long for your newsletter. But the editing should come after you’ve actually written it out. Don’t edit as you go.
What’s the right length? Shorter is better, but if what you’ve written is compelling, friendly, and enjoyable-to-read, length doesn’t matter nearly as much.
Include as much of the description as you think is necessary–it is your newsletter, after all. You’ll get better at sharing the just-right details as you practice more, and along the way, your readers will probably be more patient with you than you expect.
So, put your ad where it belongs. Write it as long as it needs to be (and no longer). And let yourself get comfortable with the idea of presenting what you have to offer for your readers to consider. It’s a sure way to publish a newsletter that’s both profitable and a joy for readers to read.
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HOME::Internet-and-Businesses-Online/Ezine-Publishing

By Erny Setyawati
Internet Marketers should know about Electronic Magazine (Ezine). People tend to create Ezine for promote products and services. Through Ezine, we know every think, from marketing strategies, humor, cooking, culture, health, home business and others topic. We can create many topics through Ezine, so that people could take articles and improve their knowledge from them. One of my friends always waits for her favorite Ezine. She feels disappointed when her favorite Ezine not publish because of some think wrong. However, Ezines can gain many subscribers because of the good content and professional management.
Ezine is so popular now, so that entrepreneurs, marketers decide to place advertisement on them. The reality, Ezine could gain many subscribers. The loyal subscribers tend to read the content and click the advertisement. Advertise on Ezine is more effective than traditional advertisement. Surveys say, Ezines offer low cost for advertisement, although few Ezines offer for high cost. New marketers are so interested to place advertisement on Ezine, because Ezines also offer free ad, although the effectiveness of free ad is still hesitated.
Now, we begin to see how far Ezine can promote advertisement to people. Perhaps, you could consider about that.
1. Extremely target audience.People create ezines tend to have special topic to discuss, so that becomes member of the Ezine because of being interested in the topic. Most of the Ezines have topic about home business, internet marketing, and a few discuss about health, gardening, cooking and culture. The people segmentation join Ezines have potential target audience to become prospect of business.
2. Trust factor.People become subscriber of the Ezine, because of trust on the content. Because of the trust, subscribers give attention to advertisement that place on them.
3. More readerships.
Ezines can get subscribers because of value content on them. People are interested in joining Ezine because of getting value from them. You can imagine, how many subscribers will read and click your banner ad, if you place ad on them.
4. More deliverabilityMost of the Ezines deliver by email. It is more effective than traditional way. Few Ezines also create by html, so look more interesting and lovely. People have chance to see your advertisement. Few publishers also offer free banner design to the subscribers that place advertisement on their ezine.
5. Cost effective and profitableEzine advertisement is more effective than traditional way. It is prove to generate more response than traditional way. Ezine have segmentation readers are interested in special topic, so that you will not spend much money to promote product or program.
6. Easier and less money to spend Place advertisement on Ezine easier and less money to spend. You just contact Editor or publisher by email and send your advertisement writing. Editor or Publisher designs your banner and pay by credit card or pay pal. Few days later, your advertisement will run smoothly to subscribers of the ezine.
7. More global than traditional.Most of the Ezines connect to internet, so people around the world will join the ezine. Of course, depends of the topic, interesting or not. More interesting topic that the ezines have, more subscribers will come. The successful of ad writing and banner place on the ezines, depends on writing adv that you create. Hot or not! Interesting or not!
Erny Setyawati is the Web Master of http://www.baliglobalmarket.com and the Publisher / Editor of Bali Global Market Ezine. The Newsletter is full freebies, articles and free advertisement for member. You are tired of spending money for advertisement and need responsive subscribers. Join us today and let's me spread your product and services to our subscribers. Let's visit free at: http://www.baliglobalmarket.com
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